Stories are always fascinating. And, story telling is an art.
When there was no internet and less television, people around my uncle’s neighbourhood will gather around his house to hear stories from Ramayan and Mahabharath. He was such a great story teller
I once witnessed how was able to captivate an entire audience in a coach of the train we travelled from Salem to Chennai. Many were hesitant even to get down at their own station. The whole night in the journey everyone were awake.
You see the point. Right?
During my tenure as presales consultant, I took leaf out this experience and did demos using this superpower. Addressing the problem statement using real time scenarios helped me sell the product.
Today, as an entrepreneur I am finding more importance to this super power. I have seen how my fellow entrepreneurs wow their audience with their stories and able to sell more.
Ofcourse, the story has to resonate and connect with the audience. Otherwise, it will become a flop movie.
You might have an awesome product. But, people are willing to try it only based on the storyteller and their story.
So, learn to tell your story.
In Astravue, we do have a story on why we built this. But, that is for another day